“Celebration of Women Everywhere” McDonald’s Flipps Golden Arches ‘Upside Down’ to Form Giant “W”

by Grace Carr 

CALIFORNIA – A California McDonald’s flipped it’s Golden Arches upside down to form a “W” in honor of the incredible accomplishments that women have achieved.

Patricia Williams, Lynwood McDonald’s franchisee, turned the sign into a “W” in anticipation of International Women’s Day Thursday. The move is a “celebration of women everywhere,” a McDonald’s spokesperson told Business Insider.

In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” McDonald’s global chief diversity officer Wendy Lewis said, Business Insider reports.

“From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels, and together with our independent franchise owners, we’re committed to their success,” Lewis continued.

McDonald’s indicated it will also flip its logo on Twitter and Instagram. One hundred of its restaurants will have its staff sport hats and shirts applauding the achievements of women Thursday, and McDonald’s meals will also come with International Women’s Day goodies.

McDonald's is flipping its iconic arches upside down in an unprecedented statement https://t.co/iUgA1H8aMY pic.twitter.com/oMCZFBwvrP

— INSIDER (@thisisinsider) March 7, 2018

Barbie also launched a new line of dolls to honor International Women’s Day. The new line follows its unveiling of a hijab-wearing Barbie doll at Glamour’s Women of the Year summit in November to honor the Muslim American Olympic fencer Ibtihaj Muhammad who competed in the 2016 Olympics wearing a hijab.

The move also follows a very women-centric Oscars Awards Sunday.

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