(Long Island, NY) According to a report in the Telegraph, research is being conducted which suggests young people are beginning to see Facebook as ‘Simply not cool anymore‘ and are turning to newer and fresher social networks like Twitter, Instagram, Snapchat and WhatsApp.
Daniel Miller, a Professor of Material Culture at University College London details results from a study he himself is conducting that indicates young people are turning away from Facebook in what he calls ‘Droves’ and says are ‘adopting other social networks’.
Daniel Miller, a Professor of Material Culture at University College London details results from a study he himself is conducting that indicates young people are turning away from Facebook in “Droves” and says are “adopting other social networks”.
Miller wrote on theconversation.com: “As part of a European Union-funded study on social media, we are running nine simultaneous 15-month ethnographic studies in eight countries. What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives. Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things.”
Young people typically don’t want to be hanging around with their elders; a teen wants to feel free in an atmosphere where they can be themselves – far from the watchful eye of parenting. The research suggests that teens feel Facebook is simply not cool anymore because parents, aunts and uncles have adapted to it and now younger people will migrate elsewhere.
Reports focused on Facebook declines for younger users have been floating around since 2011. As noted in a Forbes piece written by David Martin, “Kids don’t want to be friends with their parents. It’s a sad thought certainly, and it looks worse in print than in reality. Many kids have great, honest, trusting relationships with their parents.But when it comes to your personal social graph, at some point during the teen years you realize that you need your space—and Facebook is taking that space away from American kids by serving up access to their thoughts, comments, photos and friends . . . to their parents.
But being cool or managing ‘the lack there of’ isn’t the social networks only problem at the moment. There is also research coming to light which links prolonged Facebook use to negatively affecting one’s basic sense of happiness, a new U.S. study suggests. Researchers at the University of Michigan have now linked a person’s time spent on Facebook to a decrease in well-being, according to a new study published in the journal PLOS ONE. These and other related discussions seem to point downward for the social network when looking ahead to the future.
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