(Melville, NY) – The Leukemia & Lymphoma Society (LLS), Long Island Chapter whose mission is to raise awareness of blood cancers and funds to help find a cure, announced its 2011 “Man & Woman of the Year” campaign. This annual fundraiser – one of the most important for the organization – involves an intensive 10-week fundraising effort by a select group of men and women all vying for the title of “Man & Woman of the Year” which is given to the highest male and female fundraisers.
Last year’s winners, Architect David L. Mammina of David Lawrence Mammina Architects, a resident of Carle Place, NY and Sonia Codling, Senior Benefits Analyst with CA, Inc., who resides in Westbury, NY are again involved as coaches ready to share their winning strategies with this year’s crop of contestants.
According to Nicole Kowaleski, Deputy Executive Director for the Long Island Chapter of The Leukemia & Lymphoma Society, “This year’s candidates represent a great cross-section of Long Islanders, from business people and professionals, to moms, dad and grandparents residing in towns across the island. Each has made a commitment to reach out to the friends, family and business associates to help raise money for the fight against blood cancers. All we ask of each candidate is that they be committed to raising a minimum of $20,000 during the campaign period from March 1st to May 10th, 2011.”
Kowaleski continued, “Even with all of our intense athletic events such as the Team In Training marathons and triathlons, which bring out the competitor in everyone, this event is by far one of our most competitive. Each candidate has no idea how their competitors are doing in terms of fundraising until the end of the 10-week period at the gala event when the winners are announced. It’s really great fun, keeps every really working hard to raise funds and inevitably, they achieve amazing results.”
Serving as this year’s Boy and Girl of the Year and inspiration are Hank Chase and Julia Finz; patient heroes who put a real face on the importance of the campaign.
Candidates and their fundraising teams are fully supported by the Leukemia & Lymphoma Society with coaching, public relations, and marketing support, and regular meetings to keep them motivated and on track to meeting their fundraising goals. “It really is a team effort,” said Kowaleski. “We want everyone to succeed so we provide every kind of support from letter templates, event planning and press releases to announce their involvement within their local community and profession, as well as regular encouragement from past men and women of the year candidates.”
To support these candidates in their Man & Woman of the Year campaign, visit: www.mwoy.org/li
More about The Leukemia & Lymphoma Society’s “Man & Woman of the Year”
The Leukemia & Lymphoma Society’s “Man & Woman of the Year” is a unique national campaign that focuses on raising money for the fight against blood cancers such as leukemia, lymphoma and myeloma. A select group of incredible men and women from 65 cities across America vie for the title each year in a ten-week fundraising competition.
All candidates competing for the title of Man & Woman of the Year agree to utilize their leadership abilities to conduct their own fundraising campaigns for LLS. Every dollar counts as one vote. The male and female candidates with the most votes are named the chapter’s Man & Woman of the Year. Their totals are then considered in naming national titles.
Candidates are nominated by a selection committee made up of past candidates, chapter staff, local LLS supporters and the chapter Board of Trustees. Candidates typically have a personal connection to LLS or a willingness to learn about it; are self-motivators, enthusiastic, well-networked and success driven; have an interest in increasing public awareness of blood cancers; and have a track record of success in business and/or community endeavors. Each candidate is asked to raise a set minimum.
Candidates raise money in honor of the Boy & Girl of the Year. They are patient heroes chosen for their strength and winning attitudes. Each becomes a spokesperson for the thousands of patients that have been helped by LLS’s patient services and research. The families have pledged to help the candidates and campaign in a variety of ways, most importantly speaking at and attending events and motivating the candidates.
For more information, contact: Nicole Kowaleski, Deputy Executive Director of the Leukemia & Lymphoma Society, Long Island Chapter at: 631-752-8500 or Nicole. Kowaleski@LLS.ORG.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services. Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org/li or contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET. www.lightthenight.org/li .