Security Dodge Chrysler Jeep Ram Sponsors Local UFC Fighter Dennis Bermudez
February 14, 2013
Pay-Per-View Event February 23, 2013; Security DCJR’s logo on Bermudez shorts, corner at UFC 157
(Amityville, NY) Security Dodge Chrysler Jeep Ram (DCJR) of Amityville, a family owned and operated business that been operating for over 55 years, is proud to announce the debut of their well-known advertising brand in a high-profile Ultimate Fighting Championship (UFC) Pay-Per-View event.
Laying official claim to the title of Suffolk County’s number one car dealership is by no means hyperbole, as Security DCJR’s sales record speaks for itself- over 2,300 new cars and approximately 700 used cars sold each and every year on average from their 30,000 square foot Merrick Road lot.
Based on these impressive figures, as well as a friendly, down-to-Earth approach to salesmanship, Security DCJR is clearly a dealership buyers’ have come to trust, according to General Manager Sal Lanzilotta.
“At Security Dodge, we’re making car buying fun again,” he said. “We do things a little differently…it’s more of a family atmosphere here. There’s no pressure, and the sales process is completely transparent…we put everything on the table. We have nothing to hide, and the customer knows everything, start to finish. They’re treated like a member of the family.”
Security DCJR has recently formed a partnership with rising Mixed Martial Arts star and UFC fighter Dennis Bermudez. A Featherweight competitor with a wrestling background that includes 112 career victories and a professional MMA record of 10-3, Bermudez competed on season 14 of The Ultimate Fighter on Spike TV, earning a shot to take his game to the next level in the UFC ring.
However, Bermudez’s history with Security DCJR’s didn’t start in the fighting octagon; instead, it started on the car lot, according to Lanzilotta.
“Dennis is a local kid…he lives and trains in the area, and he actually bought a vehicle from us, and he services with us,” he said. “He’s got a big fight coming up, which works as a stepping stone for him to get a title shot.”
While normally relying on establishing their strong reputation via positive word-of-mouth and supporting local advertising venues, Lanzilotta said that Security DCJR’s professional profile is now due for a serious uplift: their official Pay-Per-View debut at UFC 157 as one of Bermudez’s official sponsors.
“One of the ways these guys make a living is through sponsorship’s so they get paid when they fight, and we’re helping him out as one of his sponsors,” he said. “Our logo is going to be on his shorts and in his corner when he gets introduced in the fight.”
The match, to be held on February 23, 2013 at the Honda Center in Anaheim, California, pits the 5’6”, 145lb. Bermudez against fellow pro Matt Grice on the Preliminary Facebook Card, and is sure to be an intense match showcasing the skills and toughness of both men. UFC star Dennis Bermudez and Security Dodge Chrysler Jeep Ram- a winning combination.
UFC events are available to watch live on computers, mobile, Pay-Per-View cable, satellite systems and on TV networks worldwide. For more information please visit http://www.ufc.com/event/UFC157/watch