Seventh Annual Fall Long Island Restaurant Week Declared Success
November 21, 2012
(Long Island, N.Y.) The Seventh Annual Fall Long Island Restaurant Week was a great success. The eight-day-long promotion, which ran from Sunday, November 4 through Sunday, November 11, included 248 restaurants, 134 of which extended the promotion through Sunday, November 18 as a result of Hurricane Sandy. Participants offered their own unique three-course prix fixe menus for $24.95, which resulted in packed restaurants from Floral Park to Montauk.
Long Island Restaurant Week attained impressive numbers despite the down economy. Total restaurant revenue was estimated to be $7,180,864 with New York State taking in an estimated $393,611 in tax dollars. According to preliminary results from post-event surveys, participating restaurants served an estimated total of 185,600 meals. Long Island Restaurant Week also recognized the need to help those unable to participate as diners in this event and made donations to Interfaith Nutrition Network (www.the-inn.org) and Family Service League (www.fsl-li.org).
Many restaurants decided to extend Long Island Restaurant Week, especially in the wake of Hurricane Sandy. Restaurants agreed to extend to give the people of Long Island more time to enjoy the promotion and escape the burden and challenges caused by the hurricane.
Patchogue – Chachama Grill, Harbor Crab Company, Oar Steak & Seafood Grill, Public House 49;
Port Jefferson – The Fifth Season Restaurant, Pasta Pasta, Ruvo Restaurant;
Port Jefferson Station – Carnival Restaurant, Paces Steak House;
Riverhead – Bistro 72, Outerbanks;
St. James – Villa Sorrento Restaurant; Sayville – Café Joelle, La Tavola;
Smithtown – Casa Rustica, Chop Shop Bar and Grill, Garden Grill;
South Jamesport – Bayview Inn and Restaurant;
Southold – A Lure Chowder House & Oysteria;
Stony Brook – Mirabelle Restaurant;
Wading River – Amarelle, Michael Anthony’s FoodBar;
West Islip – Roots Bistro Gourmand.
“The campaign has become a great way for restaurants to attract new customers just before the holiday season. It offers Long Islanders an affordable treat, giving them an opportunity to feast on some of the best dishes from area restaurants,” states Steve Haweeli, President of WordHampton Public Relations.
Long Island Restaurant Week is presented by WordHampton Public Relations, the creators of Hamptons Restaurant Week and is sponsored by LongIslandRestaurantNews.com and OpenTable. Media sponsors include Newsday, EastofNYC.com, Trends, Long Island Pulse, News 12, NewYorkCorkReport.com, WALK Radio 97.5 WBLI 106.1 and WEHM 92.9 & 96.9.
The campaign has garnered several awards since its inception including the prestigious Big Apple Award in the Marketing Consumer Services, Travel and Tourism/Hospitality sector by the New York Chapter of the Public Relations Society of America (PRSA) for excellence in research and situation analysis, planning, execution, results and evaluation.
Mark your calendars for the 10th Annual Hamptons Restaurant Week (www.hamptonsrestaurantweek.com), which kicks off April 6 and will run through April 14, 2013. This regional promotion is open to East End restaurants offering three-course prix fixes for $19.95 and/or $27.95.
The 2nd Annual Spring Long Island Restaurant Week (www.longislandrestaurantweek.com) is scheduled for April 28 through May 5, 2013 with Nassau and Suffolk County restaurants will offer a three-course menus for $27.95 menus.
For further information contact WordHampton Public Relations at (631) 329-0050.