Diana M. Soldano Named To SMPS Business Development Institute
October 9, 2009
(Hauppauge, N.Y.)— Diana M. Soldano (photo left), an associate at VHB Engineering, Surveying and Landscape Architecture, P.C., has been named to the Society for Marketing Professional Services’ (SMPS) national Business Development Institute.
Ms. Soldano, a resident of Mastic Beach, is the co-founder and former president of the Long Island chapter of the SMPS. Under her leadership the chapter saw a substantial increase in membership and was awarded first place in the national SMPS Striving for Excellence program. A Certified Professional Services Marketer, she has taught several leadership workshops at SMPS national and regional conferences and has served as a judge for the organization’s Marketing Communications Awards. At VHB Ms. Soldano leads the marketing and new business development efforts for the northeast region.
“Diana Soldano is a well-respected member of the SMPS community. The industry knowledge, professionalism, and enthusiasm she brought to her leadership roles in the Long Island Chapter were invaluable to her peers and the organization, said Ronald D. Worth, Chief Executive Officer, SMPS. “We are delighted to have the opportunity to continue to work with her at the national level. SMPS’s mission is achieved by leaders such as Diana who are advocating for the critical role of business development in the business model for successful design and building companies.”
The Business Development Institute is a forum to educate and foster community among business development professionals wishing to improve their sales skills.
VHB is affiliated with Watertown, Massachusetts-based Vanasse Hangen Brustlin, Inc. — an 800-person firm that provides integrated transportation, land development and environmental services from 18 offices along the east coast. Engineering News-Record ranks VHB 84th of the Top 500 U.S. Design Firms and among the Top 50 Transportation Firms in the Nation. CE News magazine consistently ranks VHB among the Best Civil Engineering Firms to Work For in the U.S. For more information, visit www.vhb.com.
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