Long Island Website LongIslandExchange.com Releases 2008 Media Kit

August 25, 2008

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(Long Island, N.Y.) Long Island Exchange (http://www.longislandexchange.com), one of the webs largest Long Island and locally based websites, is proud to announce it has released its 2008 media kit. The report details some of the best statistical user data ever released to the public by the company.

According to many reports which have been released over the last few years, Local search, i.e., searching for local businesses and destinations is an important trend for small businesses to get educated about. Most small businesses do the majority of their business locally, within a 60-mile radius. Long Island being only 118 miles wide plays a very unique role when evaluating this type of research. Small business owners on Long Island trying to do their own online marketing, especially those who do it in-house, need to be aware of the evolutions in this area.

The hypothesis is simple. If you do most of your business locally, and you do not want to throw money down the drain, you should make sure you educate yourself about local search marketing and get good at it. For instance, if you do most of your business near Long Island New York, you do not want to spend your budget, be-it large or small, on attracting visitors to your website or business from elsewhere. Small businesses need to target their online advertising dollars to attract traffic from the specific areas they can serve. LongIslandExchange.com helps effectively conquer this problem for many local businesses as its visitors are rarely from elsewhere (see report link below).

“LongIslandExchange.com is one of the busiest and most visited web sites in the Long Island area. We designed this media kit to help local businesses understand where our website traffic is coming from, as well our users’ activity while they are using the website. The report details exactly which regions these visitors are coming from and how long on average they are viewing our web pages. Although we’re releasing information on user activity, the report in no way identifies any user specifically or breaches our privacy agreements or should otherwise raise cause for concern from our visitors. This report is basic user and traffic data for the purpose of validating and understanding the website. If you have a business on Long Island, you’re invited to review the media kit and visit our web site to have your business listed with Long Island Exchange” said owner and Chief Executive Officer John Colascione.

About LongIslandExchange.com
Long Island Exchange Inc. is a privately owned company established in 2002 to provide Long Islanders with a wealth of information, news, local business data, and online resources for planning activities in the area. Long Island Exchange serves well over one 1.2 million readers per year who generate an average of 403,905 page views per month. Click here to view the new 2008 media kit, or to find out more watch/listen to the Long Island Exchange commercial

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Michael Keegan
Long Island Exchange Inc.
5 Ketridge Street
West Babylon, New York 11704
Phone: 631-587-7050
www.longislandexchange.com