MegaTV Proudly Presents its very first “Up Front” Launch in New York

April 18, 2008

(Long Island, N.Y.) On April 24th, in New York City, Mega TV, the fastest growing television station in the U.S., will announce a new programming schedule whose audacity will change the very face of Hispanic television. The event will bring together stars from all walks of show business that will help with the “cutting of the ribbon” for Megafilms, the big new Spanish Broadcasting System Inc. project.

There is no doubt that the arrival of MegaTV, with its dynamic and innovative productions, has breathed new life into the way Hispanic public television is created and developed. But there are still more goodies to be unveiled and these will be announced at this dazzling event presented by journalist María Elvira Salazar, host of the “María Elvira Live” show, who has had a distinguished career in the national news arena.

Also, other well-knowns, like Cuban show-host and actor, Alexis Valdéz, and the stars of SBS New York’s “El Vacilón de la Mañana” will participate in the celebration. SBS President & C.E.O., Raúl Alarcón Jr, SBS C.F.O. Joseph García, SBS C.O.O. Marko Radlovic, SBS Executive VP and C.O.O. Cynthia Hudson-Fernández and all the rest of those in charge of operating the TV channel will be present as well.

At the ceremony, details on Megafilms, the new SBS division created for producing audiovisual content filmed in Spanish, will be announced. The Megafilms project will include reports, miniseries, soap operas, documentaries and other types of film entertainment available for local and international distribution, including the broadcasting of theatrical content, syndicated content and DVD marketing.

“This is the natural next step for the successful 2006 debut of MegaTV and the positive results of efforts made to produce original programming for our network,” said Raúl Alarcón. Alarcón went on to say the move was motivated by “the growing demand for excellence in film entertainment, produced with state-of-the-art technology, which, up to now, had been dominated by a small group of foreign suppliers.”

Currently, SBS is building a high definition audiovisual content production center on a five acres site situated in Miami, Florida.

The presentation of this new and innovative project in New York City will be left in the hands of an international star, who is one of the absolute superstars of Latin entertainment. This amazing surprise heads up a long list of first line personalities who will make this gala sparkle.

The event will kick off at 7PM on April 24 and is to be held at Guastavino’s, located at 409 East 59th Street in Manhattan (New York City).

About Spanish Broadcasting System, Inc:
Spanish Broadcasting System Inc. is the largest U.S. media communication enterprise and the biggest company in the entertainment world that is publicly held by Hispanics. SBS is the owner and / or operator of 21 radio stations operating in major U.S. Hispanic marketplaces (New York, Los Angeles, Miami, Chicago, San Francisco & Puerto Rico), (including the very first Spanish speaking radio station in the U.S., New York City’s WSKQ-FM), as well as 4 of the 7 most tuned into radio stations that work with tropical, regional Mexican, adult contemporary in Spanish and urban music formats. Also, SBS is the owner and operator of MegaTV, a television station which broadcasts from Southern Florida with national distribution via “DirecTV Más”. SBS also produces live concerts and other events all over the U.S. and in Puerto Rico. Moreover, the company operates www.lamusica.com, a bilingual web site that provides Latin music, entertainment, news and cultural content. You can visit the corporate web site at www.spanishbroadcasting.com.