Business Continues to Move into Social Networking Space
December 4, 2007
(Long Island N.Y.) Popular social networking sites, including MySpace.com and Facebook.com, are changing the human fabric of the Internet and have the potential to pay off big for investors. This new runaway popularity and exposure has helped spawn an array of targeted networking sites and advertisers are taking notice. These big Web sites attract masses of people, but those who have dissimilar interests and, ultimately, little in common.
Now that moms and dads are joining the social-networking craze, niche sites are targeting new users with offerings tailored to specific ages and tastes, even for commercial businesses. Take, for example, WannaNetwork.com, a real estate social networking web site which was featured in Realtor Magazine’s ‘Great Ideas’. Launched in June 2006 by Tony Sena of North American Realty of Nevada, the network allows members to connect to other like minded professionals and share relevant news, information, and even business leads in the real estate industry.
As of December 4th 2007, registered members totaled 13,244 and the number is increasing on a daily basis. The network is open to appraisers, home builders, home inspectors, home insurance agents, home stagers, lenders, loan officers, escrow officers, title officers, transaction coordinators, real estate agents, real estate brokers, reach estate coach, real estate investors, real estate media, real estate trainers, commercial real estate agents, and property managers. According to the sites owner, a new release of the platform will be available in coming weeks. Membership to the site is free.
For the moment, MySpace and Facebook are hot. News Corp. paid $580 million last year for MySpace as part of a $1.3 billion Internet acquisition spree. Facebook has recently received an additional $25 million in venture capital and has been valued at 15 Billion dollars. But interest is turning in the direction of these smaller, more targeted social networks. The sites that commend the highest figures per ad impression are typically those that can tell the advertiser something about their audiences’ likely spending habits. These niche sites focused on shared interests allow advertisers to better target their messages.
Research continues to show that social networks just aren’t going anywhere. Internet users choose social networking sites as their platform of choice. Advertising on those networks and even setting up a company or marketer’s own page, which many large corporations are doing, increases awareness of commercial products and services. Advertisers are expected to spend $1.9 billion on social networks by 2010, up from $280 million in 2006.
Posted by News LI Editor · Filed Under Business
Have a press release or local story you would like us to review? Let us know about it!
| You can Bookmark & Share this page by clicking here: |
|
More Long Island News
-
Long Island Exchange is the leading resource on Long Island New York for news and business. Find Long Island news, check local weather, real estate, classifieds, and auto dealer listings for Long Island.
News Comments for this Article
Got something to say? Be sure you've read and understand our (Terms of Service)
You may not post any unlawful, threatening, defamatory, obscene, pornographic or other material that would violate the law. All comments should be relevant to the topic and remain respectful of other authors and commenters. You are solely responsible for your own comments, the consequences of posting those comments, and the consequences of any reliance by you on the comments of others. More...
